TrendTalks Takeaways
On November 7, 2019, MM&M hosted #TrendTalks, an intimate, invite-only event featuring an assembling of top executives from the pharma and medical space, who came together for a series of 3 roundtables centered around digital marketing, personalization of healthcare and the transformative effect that has had on clinical development and marketing.
Highlights of the discussion included:
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- How the patient role is shifting from passive recipient of care to active member of the care team
- How companies can provide both patients and providers with personalized and digital innovations that support bottom-line profits and improve overall care outcomes
- How companies can build brand plans and solutions that focus on putting the patient first by providing support throughout their journey and addressing pain points in real time