What are consumers most compelling health concerns, pre- and post-pandemic?

Hearst Magazines, determined to understand consumer needs and engagement in the health and wellness landscape, tapped more than 3,000 men and women across different generations to learn about their top concerns.

The initial part of the study with 2,003 consumers was conducted from December 2019 through February of this year. 

During April, as COVID-19 spread, Hearst augmented the study with a survey among an additional 1,000 consumers.

Download this lively eBook for a fascinating look at consumers’ behaviors, attitudes and perceptions, including these topics:

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  • Overarching themes in the health & wellness space 
  • How consumers are managing their health
  • Coping during COVID
  • What is holding consumers back from successfully realizing their health goals?
  • Best practices in messaging