Welcome to MM&M's recent eBook...

Point of care is the right channel at the right time.

POC marketers are responding to the changing dynamics within the healthcare industry, from the rise of consumerism in healthcare to how services are delivered.

Advanced technologies, such as beacon and voice, ensure the patient is receiving targeted, engaging messaging, whether he or she is at the physician’s office or at the pharmacy.

Content is better than ever, infused with both relevant information and the storyteller’s constructs to drive a more engaging, dynamic interaction with the healthcare consumer.

In this eBook, we look at some of the exciting new developments in POC marketing.

The table of content includes:

All information that you supply is protected by our privacy policy. Terms of Use.

  • The POC channel breaks through
  • The Point of Council Communications trade group releases draft of revised audit rules
  • Point of care marketing: A doctor’s perspective
  • The near death and new life of Outcome Health

Download this free eBook on the changing POC terrain now.