Welcome to MM&M's new eBook...

POC is red hot: According to figures released by ZS Associates, healthcare-related POC spend could approach $900 million by 2022 and $1 billion by 2025 (2019 is expected to come in at $571 million). That’s higher than previous estimates.

It’s no wonder: Innovations from the point of care channel are happening at a rapid pace. To that end, MM&M is proud to announce a second Point of Care editorial eBook this year, covering the latest developments, including:

All information that you supply is protected by our privacy policy. Terms of Use.

  • An in-depth look at how PoC3 hopes to rebuild trust and put frustrations in the rear-view mirror with the release of its verification and validation guidance.
  • Seven things we learned from the PoC3 industry summit, including why technology will transform POC marketing and why pharma isn’t sleeping on POC anymore.
  • A roundup of the latest news, including Narcan and Rx Edge’s pharmacy-based POC offering, a new campaign designed to support patients when they are vulnerable; the National Comprehensive Cancer Network’s plans to create effective POC content; and the new partnership between Verywell and Outcome Health.