Welcome to MM&M's new eBook...

POC is red hot: According to figures released by ZS Associates, healthcare-related POC spend could approach $900 million by 2022 and $1 billion by 2025 (2019 is expected to come in at $571 million). That’s higher than previous estimates.

It’s no wonder: Innovations from the point of care channel are happening at a rapid pace. To that end, MM&M is proud to announce a second Point of Care editorial eBook this year, covering the latest developments, including:

All information that you supply is protected by our privacy policy. Terms of Use.

An in-depth look at how PoC3 hopes to rebuild trust and put frustrations in the rear-view mirror with the release of its verification and validation guidance.
Seven things we learned from the PoC3 industry summit, including why technology will transform POC marketing and why pharma isn’t sleeping on POC anymore.
A roundup of the latest news, including Narcan and Rx Edge’s pharmacy-based POC offering, a new campaign designed to support patients when they are vulnerable; the National Comprehensive Cancer Network’s plans to create effective POC content; and the new partnership between Verywell and Outcome Health.