Welcome to the latest eBook from MM&M...

The sudden shifts in HCP engagement that were planted out of necessity early on in the pandemic are now, nearly six months later, more likely to remain firmly rooted and change the healthcare and pharma landscape moving forward.

In this free Special Report, you’ll read about: 

• How pharma marketers can use data and AI tools to rethink the patient experience now that patients are increasing engagement with their HCPs via telehealth as well as the exam room. 

• Reinventing the sales rep’s function as an information resource.
• Strategies to better tackle the challenges of patient adherence in this new digital health environment.
• How agency holding company leaders are reimagining the post-pandemic future of the healthcare landscape.
• Access now for a closer look at the components of HCP engagement that will stay changed even post-pandemic, and the ways pharma can best strategize for that coming future.