Access all the takeaways from our latest, annual conference...

Welcome to the latest MM+M eBook. This year’s MM+M Transform health communications conference was held September 30 and October 1 and, for the first time in its six-year history, the conference took place virtually. What didn’t change were the timely and enriching conversations that took place around topics in line with the immediate issues that healthcare marketers and communicators are currently navigating, from streamlining the patient journey through analytics to new forms of rare disease patient engagement to applying new rules of social media engagement during COVID.

Inside this eBook you’ll find:

• Highlights and key takeaways of the 12 presentations and panel discussions from the two-day MM+M Transform conference
• Educational content on innovation across the clinical life cycle
• Thought leadership on engaging with stakeholders from physicians to patients to payers to regulators in the circumstances surrounding the COVID-19 pandemic and looking beyond to a post-COVID
• And much more

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