This year’s MM+M Transform: Navigating the Next health communications conference was held virtually May 4-6. Over the past 15 months, the disruption to medical marketing wrought by COVID-19 has moved from stop-gap measures to true innovation — much of which has shaken up the status quo in necessary ways and will see sustained application beyond the pandemic. Over the course of 15 sessions spread across three afternoons, industry execs and experts weighed in on both the barriers the pandemic erected and the clever work-arounds that medical marketers created in near real-time — and under the most dire of circumstances.

The Transform sessions painted a picture of an industry that absorbed the worst of what 2020 threw at it, and revolutionized its practices and philosophies to meet the moment.

Inside this eBook you’ll find:

• Highlights and key takeaways of the 15 presentations and panel discussions from the three-day MM+M Transform: Navigating the Next conference
• A new playbook for the pharma marketer
• Steps for further removing the barriers to equitable healthcare and improving health outcomes across all communities
• And much more

Download this eBook today!